The Spanish supermarket chain Consum has a unique consumer cooperative model that allows any customer to become a member of the cooperative and get access to benefits.
As part of their communication strategy, Consum launched a campaign that informs about some of the key advantages of their model and the ease of shopping in a supermarket that cares about its community.
The advertising agency Weaddyou got in touch with us to bring movement to the campaign by creating animations for use in social media channels. We adapted each of the original illustrations of the campaign into a looping animation that reinforced the brand’s colour palette and their friendly cooperative values.
SARA SOLBES (WEADDYOU)
CRISTINA MORCILO (WEADDYOU)